interior architecture, retail architecture, design, spatial design, interior design, retail concepts, strategy, concept development, product development, art, sculpture, furniture, display, shop in shop, brand strategy, branding, identity, architectural identity, consulting, brainstorm, flagship, store concept, store development, store design, shop design, 3D design, architect, interior architect, interior designer, Amsterdam, Netherlands, minimal, minimalism, minimalist, brand identity, material design, lighting design, concrete, steel, wood, glass, award winning, best interior designer, retail awards